Madewell: Made for Men
The following group project consisted on rebranding Madewell, the well-known brand for women. What many customers fail to realize, however, is that it also has its own line for men, and that it actually started as a brand for men and not women. In this subtle rebranding, our group sought to highlight Madewell's roots, by targeting the male audience better and reminding them that Madewell is also Made for Men. For this particular rebranding we chose three deliverables: social media (posts and stories), posters and mailers.
The posts and stories I created for social media can be found below, while the deliverables created by my teammates (posters and mailers) can be found in my Madewell Moodboard.
Made for Men Social Media Posts
Made for Men Social Media Stories
Madewell Project Brief
